WE INVENTED JURY RESEARCH
Experts in Courtroom Persuasion and Jury Selections Models Since 1976
Vinson & Company is a jury and trial strategy research firm that corporations, law firms, and government entities retain when the stakes are high and the consequences of losing are unacceptable. We are experts at identifying and testing effective trial themes, predicting juror behavior, and assisting with visual presentation strategies for the courtroom.
Vinson & Company was founded on the talents of the most prominent name in the field of trial research – Dr. Donald E. Vinson. Dr. Vinson is credited with inventing modern jury research with his “shadow jury” concept developed for IBM in the mid-1970s. He is the country’s pre-eminent trial strategist in high profile and high-risk disputes. His philosophy, orientation, and personalized approach to trial research are reflected in every engagement undertaken by the firm.
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