The push to move in-person jury research exercises to online environments was hastened by the onset of the Covid-19 pandemic. Yet with the ongoing uncertainty the virus has caused, it is becoming increasingly necessary to consider the possibility that future trials – or key aspects of future trials – will take place remotely. Which means internet-based jury research simulations may soon become more accurate reflections of real-world trials conducted in virtual courtrooms.
But only if conducted with the appropriate methodologies, technologies and controls.
And only with a thorough understanding as to how virtual dynamics differ from in-person interactions, how they impact individual views and attitudes, and how they affect the group deliberation process.
In the rush to move jury efforts to online environments, Vinson & Company has been at the forefront of developing the platforms and procedures necessary to ensure valid and reliable results. But our efforts have gone beyond that, to investigate and understand the subtle and not so subtle nuances of what this shift from the real to the virtual means for our clients and their cases.
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