LEADERS WITH REAL EXPERIENCE
Vinson & Company’s extensive experience in civil litigation, as well as its use of proprietary social science research methodologies developed over the past 35 years, set it apart from its competitors.
TRIAL PREPARATION & JURY RESEARCH
We conduct state-of-the-art research based on established theory and methodology from the fields of psychology, social psychology, sociology, communications, and market research.
Some activities we are typically asked to undertake include:
- Issue Identification Studies
- Juror Perception Research
- Verdict Analysis
- Theme Testing
- Venue Attitude Surveys
- Juror Profile Modeling
- Witness Evaluation & Preparation
- Opening Statement/Closing Argument Analysis
- Visual Strategy Development & Testing
- Jury Instruction and Verdict Form Evaluations
Our work provides counsel with strategies to convert abstract, confusing or complex concepts into information jurors can use.
The techniques we employ have been used successfully by communication, entertainment, and media professionals to help trial lawyers and witnesses maximize the persuasive impact of their message.
JURY PANEL ANALYSIS & JURY SELECTION
Based on the objective, empirical findings from our jury research activities, we are prepared to assist counsel at trial with:
- Juror Questionnaire Development & Analysis
- Voir Dire Strategy Planning
- Jury Selection Assistance
- Social Media & Background Investigation of Prospective Jurors
- Shadow Juries
- Post Trial Juror Interviews
ONLINE JURY RESEARCH
Combining the unique benefits of small-group qualitative research with the advantages of large sample quantitative surveys, online jury research can compliment traditional jury research activities by doing what mock trials cannot.
- A platform for easily, efficiently and inexpensively testing alternative trial strategies
- Larger sample sizes than can be obtained in focus group settings
- Results based on more case specific, detailed content than can be presented in large-sample phone surveys
- More reliable data for developing trial presentation and jury selection strategies
- Elimination of moderator influences that could skew results
- Less time and travel required of counsel
- An affordable, fixed cost
