We conduct state-of-the-art research based on established theory and methodology from the fields of psychology, social psychology, sociology, communications, and market research.
Some activities we are typically asked to undertake include:
Our work provides counsel with strategies to convert abstract, confusing or complex concepts into information jurors can use.
The techniques we employ have been used successfully by communication, entertainment, and media professionals to help trial lawyers and witnesses maximize the persuasive impact of their message.
Based on the objective, empirical findings from our jury research activities, we are prepared to assist counsel at trial with:
Combining the unique benefits of small-group qualitative research with the advantages of large sample quantitative surveys, online jury research can compliment traditional jury research activities by doing what mock trials cannot.