Litigators spend many hours thinking about trial strategy and the jury selection process. But using mock trials to identify persuasive case themes, and the type of jurors with whom those themes will resonate, is time consuming and expensive. And too often, counsel must rely on subjective intuition and unreliable data when making critical choices.
However, new tools and technologies are available that streamline and compliment the traditional jury research process, yield reliable information, and help litigators to make better-informed decisions.
Online jury research can provide critical insights in early phases of litigation, allowing counsel to select the appropriate strategy from the start.
An on-demand version of this webcast can be found here.