Jurors begin forming impressions of attorneys from the very moment they begin to interact with them – which, typically, is during voir dire. And the impressions they form tend to be related to a discrete set of factors. Importantly these factors are all within counsel’s control.
Indeed, lawyers can create the impression they want jurors to have of them through how they conduct their voir dire.
Quantitative and qualitative data, collected over the last 10 years, has shown us, repeatedly and consistently, that it’s often the little things that attorneys do that have far reaching implications for how they are viewed and judged.